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Robert Vanderhoef

I’m originally from Long Island, New York, now living in the countryside of Italy in a small town named Bomarzo.
After studying Visual Communication I worked full time for AriZona Iced Tea as a Senior Designer and incorporated my own design firm, Dedication Graphics Inc. After a few years I decided to change things up and moved it Italy before starting have a family. I left AriZona and eventually closed my NY firm and now work with several firms as an independent contractor on brand development, technical project management, user experience and user interface design.
I’ve always challenged myself to do more and keep busy, and there’s no better way to do that then moving to a new country and building a business at the same time. I know that I’m prepared for any situation, but more importantly though I truly enjoy my lifestyle and work. I When I am not working or drawing or painting, you will find me with my lovely wife Elisabetta and son, Theodore. Give me a call if you are interested in my work, I would be happy to hear your thoughts… Thank you!
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While I’m comfortable making decisions to ensure the work of myself or my team, open discussion is essentially to success.


I’ve always been good an excellent art student but I’m also a great creative problem solver, sort out issues and organize things in new ways.


Projects start and end with good research. From users or competitors to tracking goals and understanding the return on investment.


Logos, branding, video, display, lifestyle, editorial, corporate, labels, events, SASS and more.


Comfortable in HTML, SASS, jQuery, PHP, WordPress and UI work within backend frameworks like angular, react and dotnet.


I’m used to thinking about edge cases, cross platform issues and iterating or A/B testing designs.